Highlights
WORK
Instagram and Threads
2021 - 2026
Staff Content Designer, Trust and Safety
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Drove product and design strategy alongside directors on Instagram and Threads.
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Spearheaded content strategy for crucial integrity controls including AI transparency labels, Instagram's Sensitive Content setting, creator support tools, Teen Accounts, Community Notes, and more.
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Pioneered AI content engineering practices while driving content strategy for a forthcoming AI-powered feature, including driving system prompt iterations and using Claude code to ship hundreds of lines of code in 20+ diffs that addressed everything from strings to UX.
2019 - 2021
Senior Content Designer, Business and Ads
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Proposed and drove a major rebrand of Instagram’s in-app advertising tools from “Promote” to “Boost” that resulted in an increase of ~225k monthly active advertisers.
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Steered a team of more than 40 Content Designers through a system-wide update from title case to sentence case, shipping more than 4,500 revised strings in one quarter.
Addepar
2016 - 2019
Content Strategy Lead
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Grew the Content Strategy team from 1 to 4 (at a company of ~300 employees).
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Set a roadmap and led the team as we redesigned the Help Site, defined a more efficient process for release notes, and launched the company’s first video training content.
2014 - 2016
Content Strategist
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Founded the company's UX writing practice. Created the style guide. Built a new help site. Collaborated with Product Designers on new features. Wrote API docs. Crafted marketing and training materials.
Pennsylvania State University
2008 - 2014
Graduate Assistant
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Completed and successfully defended a dissertation on 18th-century book culture. Taught and developed courses in Technical Writing, British Literature, and Rhetoric and Composition.
National Instruments
2006 - 2008
Technical Writer
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Owned all documentation for an integrated hardware/software product line. Developed an XML structure to streamline documentation processes. Co-edited the company style guide.
EDUCATION
2008 - 2014
Pennsylvania State University
PhD, English
2002 - 2006
Iowa State University
BS, Chemistry and English
SKILLS
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UX writing
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Content and product strategy
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Localizability testing
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Accessibility best practices
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Information architecture
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Content standards development​
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Copywriting and brand voice
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AI Content Engineering, including:
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prompt engineering
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vibe coding
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training and evaluating AI models
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Tools:
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Figma
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Figma Make
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Cursor
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Claude Code
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Google Gemini
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